Blogging is writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation. Another unique feature of blogging is interlinking. This occurs when a blogger links to another person’s blog within their own blog post. 

How a blog helps you grow your business?

  • Good for SEO: Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. A defining feature of blogs is the frequency with which they’re updated, and that fresh content helps improve a website’s SEO performance.
  • Maintains communication with customers: Blog posts can keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more frequently you post useful content, the more often a customer visits your blog, and the more likely they are to spend money.
  • Builds rapport with customers: Not only does a blog allow you to show off what you know—building your expertise and credibility—but people can also post comments and interact with you. That allows customers to get to know you, and hopefully, develop relationships that turn into purchases.
  • Generate alternate income: Successful blogs can make money themselves. Along with your product or service, blogs can generate income from alternate sources such as advertising and affiliate products.